Social Media Marketing plays a vital role in today’s business world. It offers to give your a different identity from the competitors that offer similar product services. Social media marketing is growing rapidly and has a huge scope and appeal. Social media is all about people and reputation. The idea is to use the major social channels such as blogs, social networking sites, social bookmarking sites, and forums to get people to talk about your service. Once enough people start talking about you and your service it will gain critical mass and go viral. Social media help promote any website site by sending direct traffic and producing links to your site, and generating awareness.

Let’s take a look at the most popular social networking platform out there Facebook. It offers to companies and celebrities to create professional pages for commercial purposes. Small Business companies make a fan page & built a community to grow their fan base. Facebook offers to their client to embed a simple code that is a simple “like” button that is similar to the Digg button. Facebook also provides a Facebook Pixel tool that has great functionality to track visitor activity over the website and also helps to retarget the audience and show them personalized content according to their choices.

Let’s get into the forums. A forum is a great tool in a niche-specific segment, forums are usually platforms in which customers interact with each other, and give their feedback and suggestions to improve the quality of a product. It is a  semi-official support mechanism in which customers give reviews, and feedback as well as give ratings to products.  Niche-based forums are target oriented which is very powerful for any company to grow organic & the particular group of customers is most likely to want their product or service, They also have valuable clients who usually post comments on the company’s Facebook page as testimonials.

Another aspect of this is to built a back-links for the website. For example, Before built back-links, the first thing is to register a domain and purchase a good hosting plans, If someone have less technical knowledge can go for wordpress website which is reduce effors with the help of different plugins. Some small companies built site for the clients website and mention “hosting powered by” your site or “website designed by” etc. This is very helpful to get potential clients by click through to this specific website. The more the number of links pointing to your site, the greater the chance of increasing your page rank too.